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Challenge– Marketing literature
of a client working in women’s health
issues. The language was very informal, there were country-specific references.
Also there were images showing ‘before’, ‘during’ and ‘after’ the use of the
product, they were in left to right order.
Solution – We localized the content suiting to the
sensibilities of the user, adapted the local references. Importantly, worked
with the graphic designer to re-position the ‘before’, ‘during’ and ‘after’
images as the text would be read from right to left.
Value to the client – Going beyond just translation, and keeping the end
use of the content in mind. Initiative to work with the graphic designer so
that the end document is perfect.