Three points to consider and Nine action points!!
Congratulations, you are going multilingual for your website!
One crucial part of making your website multilingual is having 3 important elements of the website in the target languages:
1. Meta title
2. Meta description
3. Keywords
All these are crucial in the search engine optimisation and so, they all have to be in the language of your new market. Let’s see first what is different in the SEO of multilingual websites, and what you need to do about it.
1. Different language speaking markets may think and behave differently than the original language speaking market. Their search habits, way of expressions, priorities may be different.
Action point –
- Consider separate SEO for each language page
- Understand your language audience
- Remember, the language spoken and the geographical locations can be different. For example, Spanish language is spoken in various parts of the world. Tamil is spoken in India, Sri Lanka, Malaysia and Singapore.
2. The SEO should lead the readers to the right page.
Action point –
- Follow the ‘one page one language’ rule.
- Use dedicated URLs
- Give the meta-title thinking in the native language, do not translate the original meta title into the target language.
- Re-create the meta description for each page thinking in the native language.
3. The geographies of different languages can be in different time zones.
Action point –
- Plan you SEO time schedule accordingly.
- Plan for the different weekends, holidays etc.
- Supporting SEO with social media is a good idea.
When you get your website localized with TranslationPanacea , you get the meta title and meta description localised by native speakers already – not just translated, but thought and expressed in the native language.
