The consumption of content has undergone a significant transformation, with audio-
based formats gaining popularity. It has long back come out of the pages of books,
on to screen and now into your headphones. Podcasts, in particular, have emerged
as a powerful medium for entertainment, infotainement, knowledge, and marketing.
With the language changing its media, how can we lag behind? We are there for
books pre-production, we take care of multilingual subtitling and dubbing, and here
we are, all braced up for podcast production.
TranslationPanacea, the leading language service provider has stepped in to help
individuals and companies create compelling podcasts in various languages. In this
article, we delve into the informative aspects of podcast production and the
comprehensive services we provide.
The Shift to Audio Content: In recent years, particularly from Covid years, there
has been a notable shift in content consumption patterns, with more people opting to
listen to audio content rather than reading traditional books and watching movies.
While precise data on audio consumption is ever-evolving, sources such as the
article in Exchange for Media provide valuable insights. Quoting various industry
experts, the report highlights that “India ranks third in the industry, with an
estimated 150 million audio-streaming consumers offering a growth
opportunity for podcasts.” Furthermore, “India’s podcast audience is
growing rapidly, with a 57% increase in monthly active podcast users
from 2020 to 2021, according to a report by KPMG.”
Understanding Podcast Production Services: Podcast production involves a range of
activities that collectively bring together an engaging audio experience. At
TranslationPanacea, we provide informative and comprehensive services to help
individuals and businesses create and broadcast meaningful podcasts consistently.
Here’s an overview of the services we offer:
∙Episoding: We segment and organize the client’s existing content into easily
digestible episodes, ensuring a coherent flow of information and ideas.
∙Format Selection: Drawing from our diverse library of formats, including
narrative, interview-based, storytelling, and more, we help clients choose the
format that best aligns with their content and objectives.
∙Recording: Our team assists in the recording process, leveraging
professional-grade equipment to ensure high-quality sound capture and clarity.
∙Voice Editing and Enhancements: We apply meticulous editing techniques
to refine recorded content, removing background noise, adjusting audio
levels, and enhancing the overall sound quality. Additionally, we incorporate
background music and create customized cover artwork to elevate the
listening experience.
∙Hosting and Broadcasting: We provide support in hosting the podcast on
suitable platforms, generating RSS feeds for easy distribution across podcast
directories such as Apple Podcasts, Spotify, Google Podcasts, and more.
∙Promotion: To increase the reach and visibility of the podcast, we create a
10-second audio reel for promotional purposes, captivating potential listeners’
interest. We also assist in crafting engaging social media posts to drive
audience engagement and interaction.
∙Multilingual Capabilities: With a team of talented voices and content
creators fluent in 32 languages, we cater to clients’ preferences by producing
podcasts in their desired language. This multilingual approach broadens the
potential audience and ensures effective communication with diverse
listeners.
Podcast production involves a range of services that transform content into
captivating audio experiences. As the demand for audio-based content continues to
rise, language service providers like TranslationPanacea play a crucial role in
assisting individuals and businesses in creating engaging podcasts in various
languages. By offering comprehensive services such as episoding, format selection,
recording, voice editing, hosting, and promotion, we empower clients to produce and
deliver high-quality episodes that resonate with their target audience.
